888 Holdings PLC

888 Holdings PLC decided to do things a little differently and their gamble certainly paid off. 888 does not simply create gambling software and then sell it off to existing online casinos. This company creates its own brand name sites and is responsible for the running and operation of the sites as well, guaranteeing a hands on approach with anything to do with the online casino or poker room. 888 Holdings, which trades publicly on the London Stock Exchange, was launched in 1997 as Virtual Holdings Limited. Since then, the company has gone on to create a few quality proprietary products, which have become instantly recognizable by many operators and players alike. Random Logic, which was established in 1998 provides reasearch and development and marketing services for the company.

In 2009, 888 rebranded its B2B business as Dragonfish. Dragonfish aims to help companies push their business to the next level by providing them with flexible and dynamic services in the areas of games and technology, marketing, operations and e-payments.

888 Holdings creates its own casinos to showcase its excellent software and gaming solutions. This innovative approach to online casino marketing means that the company has its say in practically all that goes on at these selective sites and therefore maintains top industry standards at all times. As a result, players at 888 sites are ensured highly entertaining gaming in a safe and secure environment, an excellent games variety, high payout percentages and fantastic bonuses.

It is not only operators, but players as well who see the benefit of 888's great model. 888 has won numerous awards including eGaming Review Casino Operator of the Year Award in 2005, 2006, 2007, 2008 and 2009. There are many aspects of 888 casinos that are worthwhile to its players.

The 888 online casino game package is as comprehensive as it is varied and entertaining. Players will be able to find any type of game that suits them, from the true classics to some extremely innovative creations. Dragonfish offers more than 1,000 games which include just about anything from video slots to scratch cards and virtual sports. No matter what your game is, you will find something for you at 888. Games can be played using a download or instant play option making them convenient and accessible to the highest number of players possible. Not only that, but many 888 casinos are avilable in multiple languages as Dragonfish allows its customers to customize games with more than 26 languages.

Exciting progressive jackpots join the games suite of top quality, innovative games with great graphics and audio features. Private table, multi player tables and high roller tables are just a few of the other drawcards at 888. 888 is able to customize its games using Dragonfish. Its branded games are a huge hit with names such as Spiderman, Fantastic Four and Xfactor joining the games suites.

Bonuses on 888 sites are generous, giving players another reason to try them out. These range from fixed percentage (up to a certain amount) sign in bonuses to lucrative reload bonuses to ensure that players keep coming back for more gaming fun.

Just sign into an 888 casino and make your first deposit to start receiving the great benefits and bonuses that are offered by the casinos. In addition, players are continuously spoiled with free comps, prizes and thrilling events on a regular basis. There are more reasons than ever to try out an 888 casino.