Issue N36, 2011

September 21, 2011

Ladbrokes Casino Rolls Out New Games

Ladbrokes Online Casino, which traditionally offers games off Microgaming's powerful software engine, has signed on two new software suppliers to expand its games selection. The group now carries exceptional games from portfolios provided by Ash Gaming and Blueprint Game. In June this year, Ladbrokes renewed its contract with Microgaming, which saw players able to access much loved titles. The new deals with Ash Gaming and Blueprint will add further titles, including Alice’s Wonderland, Midas Millions, Pharaoh’s Treasure, Bejeweled 2, Chuzzle and Caspar. The Chief Executive Officer of Ladbrokes, Richard Glynn, said that these agreements reinforce the group’s commitment to work with best-in-class suppliers. “Blueprint Gaming and Ash Gaming deliver exciting games that will complement our current and growing games portfolio for our existing and new customers,” he said.

According to the online gambling site, Blueprint is a leading developer, which specializes in top quality online slot games. It also said that Ash Gaming is “renowned for providing innovative and best of breed games to the betting and gambling sector.” The deals will provide online gamblers with “a premium range of games”, according to Glynn.

“We are pleased to supply Ladbrokes with our innovative and quality games,” said the Commercial Director for Ash Gaming, Steve Shrier.

Virgin Games Introduces Newly Designed Websites

Virgin Games, which provides the industry with some of the best online gaming sites, including Virgin Casino, Virgin Bingo and Virgin Poker, has rolls out the redeveloped versions of these sites after a six month process. This is the first time that complete rebuilds have been run by the company since they first launched in 2004.

According to Simon Burridge, the Chief Executive Officer for Virgin Games: “The website launches are the latest milestone in our company’s growth.”

He said that in the past 18 months, Virgin Games has signed over ten new content partnerships and launched more than 125 new games on its sites. “All these new content partnerships are integrated into our bespoke platform and are centered around a single customer account,” he said. “Turning our focus onto a website redesign after such an influx of content has been a natural progression for the business.”

Virgin Games spent over eight months asking for customer feedback about the redesigned sites. “As a Virgin company, it’s essential that our philosophy follows that of our brand; to be a customer centric business,” said Burridge.

Net Entertainment Launches Robin Hood Themed Slot Game

The Swedish listed software company, Net Entertainment announced the launch of a brand new slot game with the familiar, yet much loved Robin Hood theme. Net Ent’s new game, Robin Hood: Shifting Riches brings a fantastically modern twist to the legendary story of the man who stole from the rich to give to the poor. The game boasts new Shifting Reels and Money Bag features, as well a “innovative mathematical design” to ensure that players benefit from the rewards up for grabs.

The Chief Executive Officer of Net Entertainment, Bjorn Krantz said: “Net Entertainment once again lives up to its reputation by delivering yet again a leading-edge game production. The impressive Shifting Reels feature and the virtual world where imaginary money bags become real winnings are just some of the creative aspects in the game making Robin Hood so unique. We are constantly pushing the limits and our ability to maintain the highest levels of innovation and quality supports our operators to offer the best player experience in the market.”

Robin Hood: Shifting Riches can be played at leading Net Entertainment powered online casinos and promises to provide hours of entertainment and rewards.

Sportingbet to Offer Players New Scratchcards

Players who are familiar with Neogames’ range of fantastic scratch cards will be pleased to note that the leading sports betting site, Sportingbet, is ready to roll out new titles from this group’s portfolio. Players will be able to enjoy scratch card and instant win offerings thanks to Neogames’ partnership with Sportingbet.

The Head of Casino for Sportingbet, Dominic Bourke said: “This partnership with NeoGames is a great opportunity for Sportingbet to provide its customers with more industry-leading games.” He said that is committed to offering its players “the complete online casino experience from top class slots to live dealer table games, branded slots and, with this agreement, a new and exciting range of scratch cards.”

Sportingbet will be integrating its existing online platform so that its clients will be able to enjoy a “wide range of software entertainment,” according to Neogames. The Managing Director of the group, Shay Bar Joseph said that his group was pleased that Sportingbet opted to carry Neogames’ brands as their soft gaming provider. He noted that this partnership, along with other deals recently signed with other operators, ensures that Neogames remains at the forefront of the soft gaming industry.

Casino News, September 2011