Issue N22, 2013

May 29, 2013

Small Stake Leads to Major Progressive Jackpot

A player who tried his luck on the frequently hitting Major Millions progressive jackpot slot this weekend took home an eye-watering win on a mini stake. The player, identified as Cliff, accessed his account at Stan James online casino and staked just GBP 3 on one of Microgaming’s most popular games, Major Millions slot. The lucky player took home GBP 413,490 on that tiny stake and was thrilled with the win.

The win, which took place in the early hours of Saturday morning, was followed by a celebratory “game of cricket before heading to the pub” on Sunday morning, according to the winner.

“We’re delighted that one of our players won the jackpot on the Major Millions casino game,” said the Chief Executive Officer at Stan James, Denis Kelly. “This is everything that the Casino is about – having a bit of fun with the opportunity to win big money at the same time. We just hope Cliff got a round of drinks in when he went to celebrate!”

Also adding his comments was Ashley Sanyford-Sykes of Microgaming’s Quickfire who said: “It is always great to see large wins on the progressive jackpot network; we are delighted for the player and StanJames Casino.”

Bwin.Party and Real Madrid Pen Digital Sponsorship Deal

Bwin.Party Digital Entertainment is close to signing a deal with Spanish football club, Real Madrid to serve as the iconic team’s official digital partners in a new multi year deal. Bwin is nearing the end of its six year shirt sponsorship with the team and the two entities share a long and successful share history. The new deal will now focus on social media, social gaming, online and mobile gaming and more.

According to the Chief Executive Officer of Bwin.Party, Norbert Teufelberger: “Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid which has delivered six highly successful years of brand promotion for bwin on the shirts of one of the world’s truly global football brands. We now look forward to beginning the next chapter by leveraging our brand strengths to drive revenue and create premium content for our customers and Real Madrid’s millions of followers. We remain committed sponsors and wish Real Madrid every success in the club’s pursuit of more trophies.”

The deal involves, among other things, the creation of co-branded gaming products.

Unibet Relaunches in UK Market

European bookmaker, Unibet, has made a powerful leap into the UK sports betting market by relaunching its brand through a new advertising campaign. The new Summer of Sport campaign will remind UK players of Unibet’s presence in their market, despite the fact that the group has been active in the UK since 1998. Among the steps taken by Unibet to improve its exposure in the UK is the launch of a new dedicated UK website,

Phillip Manzi, the UK Country Manager for Unibet, said about the relaunch: “Whilst Unibet is established as a leading bookmaker globally with more than seven million customers we have never had a cohesive UK focus until now.

“Unibet’s global presence has afforded us a certain brand awareness and customer base amongst the UK’s betting community which we are now looking to drive forward by offering punters a top three online and mobile service.”

The campaign will be fronted by sports legends, Sir Ian Botham, Goran Ivanisevic and Gavin Hastings who will serve as ambassadors for Unibet UK.

“Our three Ambassadors were among the finest and most respected sportsman in their fields of play and are synonymous with the sports they played,” noted Manzi. “We wanted to find Ambassadors that appeal to UK punters and embody our spirit of ‘By Players, For Players’.”

Playoffs Bonanza at Intertops Casino

Intertops Casino , the leading online gambling site, is celebrating playoff time on the basketball courts and ice-hockey rinks with a super month-long promotion where $150,000 worth of prizes will be given away. Each week in June will see players win $30,000, with one lucky player winning $1,000 at the end of the month in cold cash!

The promotion will be run in a leader board type competition, with players having to earn points for depositing into their accounts and playing the many online casino games at Intertops Casino – with the objective being to make one’s way up the leader board and be among the winners.

Intertops Casino issued a statement this week with more details about the new promotion and the site’s Casino Manager stated: “Between basketball and hockey there is certainly going to be a lot of sports on television this month.”

“But if I know casino players, I think a lot of them will be spinning slots or playing blackjack while they’re watching.”